![](https://freight.cargo.site/t/original/i/17aa588c664644b81821072bdcbee33d1ab70cfd3c2a56a4135feaa16d282d8e/covers-for-cargo-template.png)
Brand refresh for nightclub staple Sweet Tooth. In rebranding the label, the goal was to create a cohesive and professional aesthetic that strikes a welcoming tone for newcomers while remaining loyal to the collective’s roots. This was achieved by using a pared-back colour scheme combined with playful rave tropes and a polished new logo. These are combined with imagery from Ireland, hinting at the label’s origins in a bold and striking manner. Loud textures are employed throughout, evoking the gritty environs of a basement rave and the industrial aesthetic of Hanoi (the label’s current HQ).
Click here to see the process behind this project.
Click here to see the process behind this project.
![](https://freight.cargo.site/t/original/i/d16115f85390e29a1a1552abecba5d8402b4a8d8bba166677c2cdc68530bcd00/crowd-poster-behance-try-this.jpeg)
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![](https://freight.cargo.site/t/original/i/2fb1bbc2667010658c0f0df863f14cbf9d17747f9a99a4492e581e97224414dc/poster-on-the-street-behance_edited.jpg)
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![](https://freight.cargo.site/t/original/i/18df0c16ab0d6f29838c035d2499267499aba86d65deb398ccc13ebddc37161a/tote-bag-for-behance.jpeg)
![](https://freight.cargo.site/t/original/i/731c8dc557ed66290e4c511bf1c8b3e7673cbdf08227f758ec403d0e628520ad/jumper-on-crowd.jpeg)
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![](https://freight.cargo.site/t/original/i/3d1684df5b2cbf3e37548f6acae9b566cbdd9898d9f4b555adb129cdcdf114a4/3rd-anniver-shirt-for-behance.jpeg)
![](https://freight.cargo.site/t/original/i/b67f4304c0610b09c3ed361ec15eda1fc22ee1ea1d95f115de935f56970f425b/crowd-world.jpeg)
![](https://freight.cargo.site/t/original/i/2e3a22604162ae6bfa79de344680ff42290d207911ccf5455bff708d66ff6c60/flag-for-behance.jpeg)
![](https://freight.cargo.site/t/original/i/da58cb925b1b3325d6dd281d84bd56aaebf781c6cdc0740850ecb3308fc89d58/corwdposter-behance-yellow-stripe.jpeg)
![](https://freight.cargo.site/t/original/i/5df82d0557b9b6ef6d32cbfcc9214717bfe08296b62fe108a5b4da230d8a3b33/upload-to-wix.jpeg)
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![](https://freight.cargo.site/t/original/i/ca3b069342ddfff50516ad8e2e14c5068313c24b1b856b65f1cc1aa1657f54e4/tickets-sweet-tooth.jpeg)